Following organisational changes, State Trustees recognised the need to better reflect their client-centric focus and relevance for Victorians, and increase their brand awareness.
View CASE STUDYConsolidation in the super fund industry has led to new brands launching and established brands investing. As a mid-sized fund, Equip Super wanted to stand up and stand apart.
View CASE STUDYWelcoming a new director renowned for curating accessible exhibitions with international partners, the National Portrait Gallery of Australia needed to adapt their brand for the future.
View CASE STUDYWith a new business strategy in place Catholic Super wanted to evolve their brand identity to be modern, relevant and attractive to the next generation of members.
View CASE STUDYSince 1803 RAA has built a strong reputation as an organization South Australians can rely on. With a successful decade of business transformation and growth behind them, RAA sought to redefine their brand to meet shifting consumer expectations and a changing role for the car in the future.
View CASE STUDY‘Federation Training’ had lost its identity and its connection with local communities, industries and people. Gippsland wanted its TAFE back – a stronger, better and bolder TAFE.
View CASE STUDYAfter a period of takeover bids, the team at Investa wanted to set a clear path for the future. They needed a distinctive brand positioning and an identity to get them on their way.
View CASE STUDYAs Bupa continued to evolve, grow and diversify as a health and care business, Their global brand identity needed to develop to keep pace with the change.
View CASE STUDYA subscription service from Australia Post, Shipster was conceived to address one of the key barriers in online shopping – shipping cost. They needed to reposition the brand for greater appeal to key audiences.
View CASE STUDYFrom humble beginnings as a food bank, ASRC had grown in size and support, working with over 1500 asylum seekers in its Footscray and Dandenong centres. Their branding no longer represented the organisation they had become.
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