Category Archives: Visual identity

TAFE Gippsland

‘Federation Training’ had lost its identity and its connection with local communities, industries and people. Gippsland wanted its TAFE back – a stronger, better and bolder TAFE.

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Investa

After a period of takeover bids, the team at Investa wanted to set a clear path for the future. They needed a distinctive brand positioning and an identity to get them on their way.

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Bupa Global

As Bupa continued to evolve, grow and diversify as a health and care business, Their global brand identity needed to develop to keep pace with the change.

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Australia Post – Shipster

A subscription service from Australia Post, Shipster was conceived to address one of the key barriers in online shopping – shipping cost. They needed to reposition the brand for greater appeal to key audiences.

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ASRC

From humble beginnings as a food bank, ASRC had grown in size and support, working with over 1500 asylum seekers in its Footscray and Dandenong centres. Their branding no longer represented the organisation they had become.

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SXL

An established precinct in Melbourne, Southern Cross Lane (SXL) had little presence as a brand or destination. With several lease renewals approaching, it was the ideal opportunity to refresh the brand identity.

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