• Brand architecture
  • Brand audit
  • Brand guidelines
  • Brand strategy
  • Brand voice
  • Digital
  • Employee brand
  • Motion
  • Visual identity


After a period of takeover bids, the team at Investa wanted to set a clear path for the future. They needed a distinctive brand positioning and an identity to get them on their way.

The project started with a 360º brand review which included interviews with key audiences, both internal and external. We uncovered a unique, connected internal culture at Investa. This culture, when combined with strong leadership and expertise in Australian workplaces became a clear point of difference to both investors and tenants. From this, we defined a simple but passionate purpose – ‘We enable Australian work life to thrive.’

Investa's 360 perspective
Diagram showing what makes Investa different and how they achieve this
We enable Australian work life to thrive.
Investa's illustration and icon styles
Image of a smiling man working in an Investa office
Image of food retailers at in Investa office building

A new logo was developed including a symbol which uses abstract forms, representative of people and place uniting to create a letter ‘I’. A design toolkit was created including a simple visual metaphor for growth – the ‘thrive graphic’, as well as colour palettes, illustrations and icons. Photography capturing the Investa team at work, their tenants and the workplaces they own and manage were also created.

Investa's business cards
Investa employee lanyards
Image of signage and entryway at the 259 Queen Street office
The cover and a spread from the Investa Insider broadsheet
Investa's website displayed on an iPad and iPhone
Cover of a leasing brochure for 135 Kings Street
A section of the external hoarding at 6 O'Connell street while under construction
A brochure, financial presentation and website for Investa's IOF fund
A branded mug with "Team starts with tea" printed on the side

Confident, intelligent and flexible, the new identity stretches across their diverse audience base – from lively and engaging with tenants and internal audiences to a serious business tone for investors. We helped build a stronger thought-leadership position across the industry through broadsheets, digital comms and a sustainability report. The project included an extensive rollout across all audiences and multiple touchpoints.

An iPad displaying the brand standards cover with a selection of guideline pages shown to the right

Prior to launch, we worked with the brand and leadership team to create podcasts and internal briefing sessions to build momentum behind the change. Committed to a hard launch date we supported other Investa partners on a comprehensive signage refresh and a new website. Our brand film played a central role in the launch.

The new identity was part of a wider business strategy, which since launch has seen Investa achieve continued business success including new partners for shared work spaces, strong sustainability performance and an increased share price.