Category Archives: Brand strategy

Banjo Loans

With solid and consistent growth over several years, banjo loans asked us to reset their brand positioning, identity and digital experience to set them up for the next phase of their growth.

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State Trustees

Following organisational changes, State Trustees recognised the need to better reflect their client-centric focus and relevance for Victorians, and increase their brand awareness.

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RAA Go

With a new mobility app in development, RAA asked us to define the customer value proposition and develop naming and branding for this innovative product.

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Equip Super

Consolidation in the super fund industry has led to new brands launching and established brands investing. As a mid-sized fund, Equip Super wanted to stand up and stand apart.

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National Portrait Gallery

Welcoming a new director renowned for curating accessible exhibitions with international partners, the National Portrait Gallery of Australia needed to adapt their brand for the future.

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Image from Catholic Super's brand shoot

Catholic Super

With a new business strategy in place Catholic Super wanted to evolve their brand identity to be modern, relevant and attractive to the next generation of members.

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An image of the RAA Road Service van helping a stranded couple in the South Australian countryside, from the new brand shoot

RAA

Since 1803 RAA has built a strong reputation as an organization South Australians can rely on. With a successful decade of business transformation and growth behind them, RAA sought to redefine their brand to meet shifting consumer expectations and a changing role for the car in the future.

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A TAFE Gippsland teacher showing a student how to dry a clients hair

TAFE Gippsland

‘Federation Training’ had lost its identity and its connection with local communities, industries and people. Gippsland wanted its TAFE back – a stronger, better and bolder TAFE.

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Image of a smiling man working in an Investa office

Investa

After a period of takeover bids, the team at Investa wanted to set a clear path for the future. They needed a distinctive brand positioning and an identity to get them on their way.

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Bupa Global

As Bupa continued to evolve, grow and diversify as a health and care business, Their global brand identity needed to develop to keep pace with the change.

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