Following organisational changes, State Trustees recognised the need to better reflect their client-centric focus and relevance for Victorians, and increase their brand awareness.
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Consolidation in the super fund industry has led to new brands launching and established brands investing. As a mid-sized fund, Equip Super wanted to stand up and stand apart.
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Welcoming a new director renowned for curating accessible exhibitions with international partners, the National Portrait Gallery of Australia needed to adapt their brand for the future.
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With a new business strategy in place Catholic Super wanted to evolve their brand identity to be modern, relevant and attractive to the next generation of members.
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‘Federation Training’ had lost its identity and its connection with local communities, industries and people. Gippsland wanted its TAFE back – a stronger, better and bolder TAFE.
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After a period of takeover bids, the team at Investa wanted to set a clear path for the future. They needed a distinctive brand positioning and an identity to get them on their way.
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As Bupa continued to evolve, grow and diversify as a health and care business, Their global brand identity needed to develop to keep pace with the change.
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From humble beginnings as a food bank, ASRC had grown in size and support, working with over 1500 asylum seekers in its Footscray and Dandenong centres. Their branding no longer represented the organisation they had become.
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