As part of their response to the increasing importance of mental health awareness for young people, headspace asked us to develop an illustration style and library of assets that could be used across the organisation.
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‘Federation Training’ had lost its identity and its connection with local communities, industries and people. Gippsland wanted its TAFE back – a stronger, better and bolder TAFE.
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After a period of takeover bids, the team at Investa wanted to set a clear path for the future. They needed a distinctive brand positioning and an identity to get them on their way.
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As Bupa continued to evolve, grow and diversify as a health and care business, Their global brand identity needed to develop to keep pace with the change.
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Bupa needed to raise awareness of their breadth of services to support their 'health and care' positioning. There was an opportunity to activate this locally, and specifically to members.
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