From humble beginnings as a food bank, ASRC had grown in size and support, working with over 1500 asylum seekers in its Footscray and Dandenong centres. Their branding no longer represented the organisation they had become.
View CASE STUDY
An established precinct in Melbourne, Southern Cross Lane (SXL) had little presence as a brand or destination. With several lease renewals approaching, it was the ideal opportunity to refresh the brand identity.
View CASE STUDY