Following organisational changes, State Trustees recognised the need to better reflect their client-centric focus and relevance for Victorians, and increase their brand awareness.
View CASE STUDYWith a new business strategy in place Catholic Super wanted to evolve their brand identity to be modern, relevant and attractive to the next generation of members.
View CASE STUDYLife can easily become overwhelming for young people especially if they are isolated and disconnected. In early 2019 a special group set out to create an initiative that would change this.
View CASE STUDYBupa needed to raise awareness of their breadth of services to support their 'health and care' positioning. There was an opportunity to activate this locally, and specifically to members.
View CASE STUDYAn established precinct in Melbourne, Southern Cross Lane (SXL) had little presence as a brand or destination. With several lease renewals approaching, it was the ideal opportunity to refresh the brand identity.
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