With a new Customer Value Proposition, StarTrack needed to develop its identity to match its business ambition and align more closely with its parent company, Australia Post.
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Following organisational changes, State Trustees recognised the need to better reflect their client-centric focus and relevance for Victorians, and increase their brand awareness.
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With a new mobility app in development, RAA asked us to define the customer value proposition and develop naming and branding for this innovative product.
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Partnering with government to develop South Australia’s first state-wide EV charging network, RAA needed a name and branding solution for this landmark project.
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Consolidation in the super fund industry has led to new brands launching and established brands investing. As a mid-sized fund, Equip Super wanted to stand up and stand apart.
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Welcoming a new director renowned for curating accessible exhibitions with international partners, the National Portrait Gallery of Australia needed to adapt their brand for the future.
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With a new business strategy in place Catholic Super wanted to evolve their brand identity to be modern, relevant and attractive to the next generation of members.
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After a period of takeover bids, the team at Investa wanted to set a clear path for the future. They needed a distinctive brand positioning and an identity to get them on their way.
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As Bupa continued to evolve, grow and diversify as a health and care business, Their global brand identity needed to develop to keep pace with the change.
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A subscription service from Australia Post, Shipster was conceived to address one of the key barriers in online shopping – shipping cost. They needed to reposition the brand for greater appeal to key audiences.
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