Since 1803 RAA has built a strong reputation as an organization South Australians can rely on. With a successful decade of business transformation and growth behind them, RAA sought to redefine their brand to meet shifting consumer expectations and a changing role for the car in the future.
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After a period of takeover bids, the team at Investa wanted to set a clear path for the future. They needed a distinctive brand positioning and an identity to get them on their way.
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As Bupa continued to evolve, grow and diversify as a health and care business, Their global brand identity needed to develop to keep pace with the change.
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From humble beginnings as a food bank, ASRC had grown in size and support, working with over 1500 asylum seekers in its Footscray and Dandenong centres. Their branding no longer represented the organisation they had become.
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