Category Archives: Asset libraries

Bupa Global

As Bupa continued to evolve, grow and diversify as a health and care business, Their global brand identity needed to develop to keep pace with the change.

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Australia Post – Shipster

A subscription service from Australia Post, Shipster was conceived to address one of the key barriers in online shopping – shipping cost. They needed to reposition the brand for greater appeal to key audiences.

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Bupa Catchment

Bupa needed to raise awareness of their breadth of services to support their 'health and care' positioning. There was an opportunity to activate this locally, and specifically to members.

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ASRC

From humble beginnings as a food bank, ASRC had grown in size and support, working with over 1500 asylum seekers in its Footscray and Dandenong centres. Their branding no longer represented the organisation they had become.

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